If you have a lot of information to include in a newsletter-but no one piece is enough to have its own newsletter-consider putting it into a roundup newsletter template. Have you published a lot of content recently? Have your tweets been on fire? Do you have a lot of different updates to share? Or maybe there’s an exciting piece of news in your industry-that a lot of people have covered? Roundup newsletter Newsletter idea number 4: Round-up all the stuff you've been doing lately. What are the 10 best pieces of content on a specific topic that matters to your audience? Top 10 lists are valuable because they’re fun to read (“ooh, which one’s the best?”) and because they’re easy to reference later. Top 10 lists for Newsletter idea number 3: Share the top 10 resources on a topic your audience cares about. You can see the initial traffic bump that email promotion gives blog posts. That’s a screenshot of content marketer Andy Crestodina’s Google Analytics, which he shared in this talk. Share your latest blog post! When a blog post is published, email is one of the best ways to promote it.Īfter all, your email list is a group of people that’s already interested in what you have to say! Blog posts Newsletter idea number 2: Share your blog posts with the people who want to hear from you most (your email list). Step-by-step, in-depth guides are incredibly valuable resources-a great thing to send in your newsletter. That’s why someone signs up for a newsletter in the first place. Most newsletters exist because their readers have problems that need solving. How-to guides Newsletter idea number 1: Create how-to guides, and share the steps one at a time. The best way to stay in touch? Free resources that help your readers solve their problems. The one-on-one communication made possible by email marketing is hard to get on social media and other places. Percentage of US advertisers who believe newsletters built a vital connection between their brand and consumers. advertisers spending at least $10,000 annually on marketing said their newsletter created a vital connection between their brand and consumers. Your newsletter offers an excellent way for you to stay in touch with your audience and build trust with them. The first type of newsletter idea is also the most important-add value. Get started automating your newsletters now with a 14-day free trial of ActiveCampaign. The Best Way To Send Newsletters Is With Automation
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